Communications and Digital Marketing Manager

23rd July 2024

Digital Fundraising Marketing Campaign

A proposed digital strategy for WAVE's fundraising campaign.

1st June 2024

Why Businesses Must Priortize Customer Retention

It is imperative that businesses understand how to keep their audience interested in their product to the point of loyalty. This is important to achieve business growth.

23rd February 2023

Strategy Guide: Fitness Dial Social Media Marketing Plan

A Step-by Step Marketing Strategy Guide on How to Acquire Users for Fitness Dial

20th February 2023

Case Study: Pampers Toddlers Campaign Strategy

An Influencer Marketing and Digital Advertisement Strategy Plan on Driving Visibility for Pampers Toddlers

Medium • 21st December 2022

10 Pampering Gift Ideas For Your Stressed Loved One

Pampering gifts, as the name implies are special gifts carefully sought out to give off a sense of care and kindness toward the receiver. The aim of pampering gifts is to spoil you. They give off the notion that your giver has been paying attention to what you need, especially those needs that would bring you comfort. If you are still trying to figure out what kind of gifts can be used to pamper your loved ones, we created a list of different

Medium • 9th October 2022

DUOLINGO: Creatively Solving The Language Problem

Mobile applications are a lifesaver. Yes, they are. Should we talk about how they are solving many problems we humans face or how they are making our day-to-day activities more convenient, easier and faster? Did you know that in 2020, 142.6 billion mobile applications were downloaded? According to the Business of Apps Statistics, the Google play store was responsible for 108.5 billion of those downloads while IOS had 34.4 billion. It is clear that people recognize the importance of these apps an

SOPHIA'S BLOG • 17th September 2021

Cost of Building a 3-Bedroom Bungalow in Nigeria 2021

Building a house in 2021 is very different from what it used to be in the past years. A lot has changed in the process of building houses in Nigeria. Some factors have to be considered for decision making and strategic plans put together. An individual that intends to build a house, such as a 3-bedroom bungalow in Nigeria must consider location of the house (where the house will be situated), budget (cost of building the house), architectural design (what look is the house going to have), etc. H

SOPHIA'S BLOG • 17th September 2021

Reviewing The First Chapter of "Why We Struck": The Story of The First Nigerian Coup Written by Adewale Ademoyega

The book, "why we struck", written by Adewale Ademoyega is a story of the first Nigeria coup which took place on the 15th of January 1966. Adewale, who was part of the team and the only surviving member, gives a personal account of the activities that orchestrated the coup which led to the first civil war, one of the worst events in Nigeria’s history. A critical review will be given of the first chapter of the book in subsequent paragraphs below.

In the first chapter of the book the author re